I was asked to create videos that explained the symptoms of Heartburn, my design lead and I thought it would be a great opportunity to showcase this in a metaphoric creative way. I came up with Dragons breath for the feeling of your chest burning and the circus with cannon balls to depict the feeling of pressure on your chest. This project was incredibly challenging but by far my most favourite and visually appealing work I created. Ultimately the client loved the ideas and execution but felt that the campaign needed to be bit more modest to pass the medical board, and what is left is a 90% set of videos without sound but beautiful to look at.
